Beginner-friendly Meta ads guides. Learn to run Facebook and Instagram ads yourself without an agency.
The complete step-by-step guide to running Facebook ads yourself. Tracking setup, campaign creation, creative strategy, retargeting, and scaling — from €30M+ in managed Meta ad spend.
Facebook ads cost $5-$50 CPM in 2026, but your real cost depends on creative quality, industry, and conversion rate. Benchmarks, auction mechanics, and a funnel calculator from €30M+ in managed spend.
Boosted posts optimize for likes. Ads Manager campaigns optimize for sales. The difference in results is 3-5x. Here's why — and when boosting actually makes sense.
Instagram Story ads reach 500M+ daily users with full-screen, zero-distraction creative. Step-by-step setup, creative best practices, and format specs from €30M+ in managed spend.
Get my free Meta Ads Foundations Training — the system behind €30M+ in results.