E-commerce Meta Ads
Your e-commerce store deserves Meta ads that actually make money.
I help e-commerce and Shopify brands build profitable Facebook and Instagram ad systems, from first sale to scale. Creative strategy, campaign architecture, and tracking that turns ad spend into revenue you can measure.
5x
Revenue (evoli-shop)
3x
Lower CAC
€30M+
Ad spend managed
5x
Revenue increase for evoli-shop in 6 months
3x
Lower customer acquisition cost
€30M+
In Meta ad spend managed across 50+ brands
Most e-commerce brands waste money on Meta ads.
You've probably tried boosting posts, hired a freelancer who "knows Facebook ads," or watched YouTube tutorials and tried to figure it out yourself. The results were mediocre or best case break-even. Maybe you even lost some money.
The problem is that most e-commerce ad strategies are built backwards. They start with complicated targeting and bidding tricks instead of the two things that actually determine whether your ads make money: your creative and your tracking.
Without the right creative, Meta's algorithm can't find your buyers. Without proper tracking (Pixel + Conversions API), the algorithm is optimizing blind. Fix these two things and everything changes. That's exactly what I do.
The system that turns ad spend into predictable revenue.
Creative Strategy
Your ad creative IS your targeting in 2026. I build the testing frameworks and creative concepts that let Meta's algorithm find your buyers, not just some people that click around or view websites. Actual buyers. Systematic bi-weekly creative testing, UGC strategy, and format optimization across Reels, Stories, and Feed.
Campaign Architecture
Simple structures that scale. Prospecting campaigns for cold traffic, retargeting for warm visitors, and loyalty campaigns for existing customers. I design the campaign architecture that grows from €10/day to €10K+/month without breaking what works.
Tracking & Measurement
If you can't measure it, you can't optimize it. I set up Meta Pixel, Conversions API, and proper event tracking so every purchase, add-to-cart, and checkout is attributed correctly. No more guessing whether your ads are working.
Case study
evoli-shop: From 5 orders per week to 100+ in six months.
evoli-shop is a family-owned specialty store selling premium fabrics, rhinestones, and materials for competition costume creation. When they approached me in July 2025, they had beautiful products but were generating just a few orders per week. Despite having exceptional quality and service, they couldn't reach the right audience.
THE CHALLENGE
How do you stand out in a niche market when larger suppliers have bigger budgets? How do you reach precisely the right audience — professional costume designers and production companies — without wasting ad spend on people who'll never buy?
THE APPROACH
We implemented a three-pillar strategy: systematic creative testing (new product ads every two weeks), precision audience targeting (lookalikes from highest-value customers + Advantage+ campaigns), and methodical scaling (budget increases of 10-15% only when metrics justified it).
The breakthrough came from creative testing. We discovered that videos showcasing the professional properties of fabrics — the shimmer, the stretch, the quality under studio lighting — consistently outperformed lifestyle content. Combined with messaging positioning evoli-shop as "the one-stop destination for competition costumes" with fast, reliable delivery, we found the winning formula.
THE KEY INSIGHT
evoli-shop's success started with modest daily spend and scaled only when the data supported it. Creative consistency (testing new concepts every two weeks) beat competitors spending 10x more who ran the same ads for months.
5x
Revenue increase
3x
Lower customer acquisition cost
4,000+
New Instagram followers
4.6%
Click-through rate (vs 1.5% industry avg)
2.3%
Link CTR (vs 0.9% industry avg)
6 months
Timeline from start to scale
"Meta ads completely transformed our business. Our revenue increased 6x, with a profitable return from the very first order, including all the costs."
This is for you if...
Good fit
- You're an e-commerce or Shopify brand doing at least some revenue
- You've tried Meta ads but results were inconsistent or unprofitable
- You're spending €1,000+/month on ads (or ready to start)
- You have products with at least 3x markup (enough margin for profitable ads)
- You want a system, not a one-time campaign
- You're willing to invest in creative (photos, videos, UGC)
Not a fit
- You haven't launched your store yet (get revenue organically first)
- You want someone to "just boost a post" for $50
- You expect overnight results without testing
- Your product margins are below 2x (ads won't be profitable)
- You're looking for the cheapest option (I'm not it — but I'm effective)
How we work together.
01
Strategy Call
We start with a free 30-minute call. I'll review your current setup, understand your products and margins, and tell you honestly whether Meta ads will work for your business. I won't pitch you my services non-stop and tell you honestly if I don't think you are a fit.
02
Account Audit & Setup
I audit your existing Meta ad account (or set one up from scratch), install proper tracking (Pixel + Conversions API), and design the campaign architecture. You'll know exactly what we're building and why.
03
Creative Strategy & Launch
I develop your initial creative testing framework: the ad concepts, formats, and messaging angles to test. We launch with structured campaigns designed to find your winning creative and audience within the first 2-4 weeks.
04
Optimize & Scale
Once we find what works, I scale it. Budget increases follow performance data, not guesswork. Bi-weekly creative refreshes prevent fatigue. Monthly reporting shows you exactly what's working, what's not, and what we're doing about it.
Ready to make your Meta ads profitable?
Book a free strategy call. I'll review your current setup and tell you exactly what needs to change — whether you hire me or not.
Book Your Strategy Call →Free 30-minute call. No commitment. Just clarity on what your ads should be doing.
From the blog
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How to Run Facebook Ads: The Complete Beginner's Guide (2026)
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