Free Meta Ads Training: Learn How to Run Facebook and Instagram Ads
The Meta Ads Foundations Training is my free 63 minute video training for business owners who want to run their own Facebook and Instagram ads. You'll learn how Meta decides who sees your ads, how to set up the Meta pixel and the right events, why creative matters more than targeting, and how to test ads and grow your budget, plus a free written blueprint with two client case studies.
Free. Sign up with your email and watch the training.
The free training at a glance
| Price | Free |
|---|---|
| Length | 63 minutes |
| Format | Video training, plus a written blueprint sent by email |
| Level | Beginner, no ad experience needed |
| Covers | Facebook and Instagram ads, which both run in Meta Ads Manager |
| Who teaches it | Victoria Alenich, Meta ads consultant with $35M+ managed across 50+ brands |
| How to sign up | Your email address, your website and your biggest advertising challenge |
What you'll learn in the free Meta ads training
The training covers the three things that decide whether ads work for a business, which are tracking, creative and testing, in four parts.
- 1
How Meta decides who sees your ads
Meta's algorithm works like a silent super employee, the best media buyer in the world who can't talk. You'll learn what it needs to know about your likely buyers and how to give it that information.
- 2
How to set up the Meta pixel and the right events
Your conversion event is your targeting. You'll see which events to set up for your business, so the results in Ads Manager are numbers you can trust.
- 3
Why creative matters more than targeting
Your ad now does most of the targeting work, and simple videos filmed on a phone often beat polished production. You'll learn what to show and say so the right people stop scrolling.
- 4
How to test, read results and grow your budget
A simple way to test new ads, read what the numbers are telling you and raise your budget gradually once something works.
Your free bonus: the Meta Ads Success Blueprint
When you sign up, the Meta Ads Success Blueprint arrives by email. It's a short written guide of about 15 minutes that you keep open while you plan your first campaign. Inside you'll find:
- ✓How the Meta ad auction works, and why a relevant ad can cost less than a competitor's
- ✓Which pixel events to set up for your business
- ✓A creative approach with examples you can adapt
- ✓A simple campaign structure for a small budget, split between proven ads and new tests
- ✓Two client case studies, a family e-commerce business and a B2B software company
Who the training is for
- Business owners who want to run their own Facebook and Instagram ads
- Anyone who has boosted posts and wants to run proper campaigns in Ads Manager
- Small businesses starting with a modest budget who want to spend it wisely
- People whose ads already run but who aren't sure why they work or don't
When you need something else
If your business already spends $10,000+ a month on Meta ads and you want hands on help, see how I work with established businesses. If you run your own ads and want personal help with your campaigns, a Breakthrough Session gives you a clear next step.
Who's teaching the training
I'm Victoria Alenich, a Meta ads consultant and the founder of Zero to Ads. I started running Meta ads before Instagram Stories existed, and over about ten years I've managed $35M+ in ad spend across 50+ brands, including foodspring, Asana Rebel and Singa, as well as small family businesses selling in one market.
What I've seen again and again is that the advertisers who succeed often have smaller budgets than their competitors, but they understand their customers, send Meta clear signals through their tracking and keep testing new creative. That's exactly what this training teaches.
Rated 5.0 from 41 mentoring reviews on GrowthMentor
Questions about the free Meta ads training
Yes. The Meta Ads Foundations Training by Victoria Alenich is a free 63 minute video training for business owners who want to run their own Facebook and Instagram ads. It covers how Meta decides who sees your ads, how to set up the Meta pixel and events, why creative matters more than targeting, and how to test ads and grow your budget. You register at zero-to-ads.com/meta-ads-foundations-training.
Start with the foundations
Sixty three minutes on tracking, creative and testing will save you a lot of wasted ad spend later.
Want to go further? Read my complete beginner's guide to running Facebook ads.