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Freelance Facebook ads expert · Consulting & management

Facebook Ads Consultant for Ongoing Growth & Hands-on Support

I'm Victoria, a freelance Meta ads specialist who has managed $35M+ in ad spend across 50+ brands, including foodspring, Asana Rebel and Singa, and I help brands grow by working on what actually moves performance, which is creative, tracking, testing and putting agreed improvements into practice.

Monthly consulting and hands-on management starts from $2,500 a month, for established businesses typically spending $10,000+ per month on ads.

Apply for Monthly Support →See my work ↓
Victoria Alenich, Meta ads consultant
Trusted by

foodspring · Asana Rebel · Singa
Kitchn.io · evoli-shop · Finanzskalpell

$35M+
In Meta ad spend
50+
Brands scaled
10 years
Of performance marketing

Rated 5.0 from 41 mentoring reviews on GrowthMentor

Recent results.

3 different industries but the same playbook of running profitable ads

E-commerce

5x

Revenue increase in 6 months

evoli-shop sells fabrics and rhinestones for competition dance costumes. They came to me doing 5 orders a week — beautiful product, no idea how to reach the right audience. Six months later they were doing 100+ orders a week at a third of the customer acquisition cost. The whole thing started with €10/day and iPhone videos.

What we changed: tracking setup, creative strategy built around their actual buyer (costume designers, not generic dancers), and a creative testing framework that let Meta's algorithm find them.

"Meta ads completely transformed our business. Our revenue increased 400%, with a profitable return from the very first order, including all the costs."
— Vadim, evoli-shop
→ Read the full case study

B2B SaaS

6x

More qualified leads at 60% lower cost

Singa is a B2B karaoke SaaS for entertainment venues. They'd been told "Meta doesn't work for B2B" and had been over-relying on Google Ads. The problem was that they were optimizing for the wrong conversion event. We rebuilt the campaign architecture around their actual buyer (decision-makers at venues), changed the optimization event to a meaningful business outcome, and rebuilt creative around their real buyer's pain points.

The result: 6x more qualified leads at 60% lower cost than their Google Ads benchmark.

→ Read the full case study

Finance · lead gen

350+

Leads per month (7x growth)

Finanzskalpell is a German finance education platform. They were generating around 50 leads a month and had hit a ceiling. We rebuilt creative around the specific anxieties their buyers had about money, restructured campaigns to feed Meta's algorithm cleaner signals, and tightened tracking so we could optimize for lead quality, not just lead volume.

Three months later they were doing 350+ leads a month — and the sales team validated the lead quality within 30 days.

"My lead generation campaigns are finally scaling! Last month I had a record of 350 leads, 7x from last quarter."
— Christoph, Finanzskalpell
→ Read the full case study

Is ongoing Facebook ads consulting right for your business?

This is for an established business with an offer people buy, a team ready to act on findings, and a need for consistent specialist input. You may be spending more without growing profitably, struggling to turn leads into customers, or missing a reliable creative testing process.

  • You typically spend $10,000+ per month on ads.
  • You can share business goals, margins and customer or lead-quality feedback.
  • You want ongoing strategy and clearly assigned implementation work.
  • Your team can approve changes and supply the product knowledge and creative resources we agree on.

We choose a useful measure of progress before changing the account: customer acquisition cost and contribution for ecommerce, or qualified opportunities and sales feedback for lead generation. Case study results above describe individual engagements; they are not forecasts for your account.

Need a focused review while you keep running the ads? Breakthrough Sessions may be a better fit. If you are learning the basics, start with Zero to Ads with support.

Tell me what you need help with →

Facebook ads consultant, specialist, freelancer or management service?

People search for this kind of help in different ways, so here is what each term usually means and what you get when you work with me.

Facebook ads consultant

A consultant diagnoses what is holding your account back and sets the priorities, from creative and offer to tracking and campaign structure. With me, that diagnosis is where every engagement starts.

Facebook ads specialist

A specialist works on Meta ads only and knows the platform in depth, including Advantage+ campaigns, creative testing and the Pixel and Conversions API. Meta ads have been my focus for 10 years.

Freelance Facebook ads expert

A freelancer is one senior person you work with directly, without account managers or junior staff in between. You talk to me, and I do the thinking and the agreed work myself.

Facebook ads management services

Management means someone runs the account for you day to day, building campaigns, launching tests and adjusting budgets. My monthly scope can include this hands on work, agreed in your proposal.

In practice most brands need a mix of all four, which is why I scope each monthly engagement around your account instead of selling a fixed package.

This is what I focus on and why

My work connects creative, measurement and testing to your business goals. We use the account evidence to decide which needs attention first.

01

Creative strategy — your biggest performance lever.

Your ads need to give the right people a reason to pay attention and take the next step. We turn customer questions, objections and product benefits into distinct concepts, then test them against customer acquisition cost and quality.

I've seen accounts where one piece of creative generated 80% of sales at a third of the cost of every other ad, and this is with the same audience, same product, same budget, by just changing the ad creative. That's the order of magnitude we're working with.

I build the creative testing frameworks and the strategic concepts that let Meta's algorithm find your buyers for you. I won't shoot the videos myself, but I'll write the briefs, define the angles, and tell you exactly what to test next.

02

Tracking — how you actually communicate with the algorithm.

You can't tell Meta's algorithm what you want in words. You communicate with it through tracking. When tracking is broken or misconfigured, the algorithm is optimizing blind — it doesn't know what success looks like for your business, so it can't find more people who'll buy from you.

I check which actions are recorded, whether events are missing or duplicated, and how platform reporting compares with your store or CRM. We agree any tracking implementation with the people responsible for your website and data setup.

Reliable measurement helps us distinguish a reporting gap from a campaign problem and make better decisions about the next test.

03

Testing — the fastest, cheapest path to scale.

The biggest mistake I see new advertisers make is committing to one creative angle, one audience, one offer — and trying to scale it before they've tested enough. Testing is cheaper than scaling. It's faster than guessing. And in the early days of any campaign, your job is to run as many smart tests as your budget allows so you find what sticks.

We define the hypothesis, the assets needed, the budget at risk and the evidence needed to make a decision. The testing pace depends on your conversion volume, sales cycle and production capacity. We record what we learn so the next brief builds on the last one.

Choose the right level of support.

An agency, a consultant and guided DIY can each be a good fit. Compare the people doing the work, the scope and the support your business actually needs.

Agency vs me.

  • Agency: Ask who will own strategy and who will work in the account.

    Me: You work directly with Victoria on strategy and agreed implementation.

  • Agency: Check which production, tracking and account services are included.

    Me: We define deliverables and responsibilities in a proposal for your business.

  • Agency: Agree reporting against business outcomes, not just platform metrics.

    Me: We use your goals, margins and lead quality to guide testing and review.

  • Agency: Choose a team if you need production capacity across several channels.

    Me: My focus is Meta ads, with focused personal input and a clear monthly scope.

What I handle and what your team handles.

We agree who owns each part of the work before we start. My monthly scope can include hands-on account improvements as well as strategy, creative direction and review.

You might need help rebuilding campaign structure, improving tracking or putting an AI workflow into practice. Your proposal defines the work I handle and what stays with your team, including finished creative production.

For a focused campaign problem, explore Breakthrough Sessions. To learn to run ads yourself, see the Zero to Ads course and support.

Where my clients are

I work remotely, in English, with businesses in Europe, the UK, the US, Canada and Australia. We agree meeting times, communication and responsibilities around your team and time zone.

How We Work Together

Every project starts the same way: I look at what's there before I tell you what to change.

01

Discovery call

We start with a free 30-minute call. I'll ask about your business, your margins, what you've tried, what's working, what isn't. By the end of the call I'll have a clear sense of whether Meta ads are the right channel for you right now and whether I'm the right person to help. If the answer is no on either, I'll say so.

02

Account audit

If we move forward, I get access to your account and audit everything — tracking setup, event configuration, campaign structure, creative quality, audience overlap, ad library health. You get a written audit document covering what's broken, what's working, and exactly where we'll get the biggest gains.

03

High-impact strategy

Together we identify the highest-impact areas to work on — usually creative strategy, campaign architecture, positioning and messaging, and tracking optimization. I build the strategy, write the briefs, design the campaign structure, and set up the testing framework. We agree the hands-on tasks I handle and the work your team owns.

04

Monthly support

We review results against the agreed business measures, carry out the scoped account work and plan the next creative tests. Meeting cadence, reporting and production responsibilities are set in your proposal. Budget decisions follow evidence and your commercial limits.

What it costs to hire me

About pricing.

Monthly consulting and management starts from $2,500 a month. The exact fee depends on the scope, the number of accounts and markets, and how much hands on work you need, and you receive a proposal with deliverables, responsibilities, fee and terms before you commit. Advertising spend is separate and is paid directly to Meta.

What I will tell you upfront: I only take on projects where I genuinely believe I can move the needle. I'd rather turn down work than take on a project I'm not confident about. If I don't think I'm the right fit for what you need, I'll tell you on the discovery call, and usually point you somewhere that is a fit.

Send a short application and I'll get back to you within 24 hours with next steps and a sense of what our project might look like.

  • Work directly with me throughout the engagement
  • Free 30 minute discovery call before any commitment
  • Custom proposal scoped to your business and ad spend
  • Start date and availability confirmed in your proposal

Monthly consulting & management

From $2,500 / month

For established brands spending $10K+ a month on Meta ads. Ad spend is separate.

Apply for Monthly Support →

The application takes a few minutes, and I reply within 24 hours.

Spending less, or want focused help first?

Breakthrough Sessions give you personal help with your campaigns while your team runs the account, and the Zero to Ads course teaches you to run your own ads.

The questions I get asked most.

Already running ads and need a clear next step?

Meta Ads Breakthrough Sessions give you personal help with your campaigns, creative ideas and testing plan. You or your team put the changes into practice.

Explore Breakthrough SessionsExplore the course and support

My monthly consulting and management starts from $2,500 a month, and the exact fee depends on the scope, the number of accounts and markets, and how much hands on work you need. Your ad spend is separate and is paid directly to Meta. You get a written proposal with the fee, deliverables and terms before you commit to anything.

Related reading

If you're researching whether a consultant is the right move, these articles cover the practical questions most often: