Privacy Policy
Last updated: March 2026
1. Controller
Victoria Alenich
Friedelstr. 52
12047 Berlin, Germany
Email: hello@alenich.com
The controller is the natural person who alone or jointly with others determines the purposes and means of the processing of personal data.
2. Overview of Data Processing
This website processes personal data only to the extent necessary for providing a functional website, our content, and our services. We process personal data only with the user's consent or where processing is permitted by law.
3. Hosting
This website is hosted by Vercel Inc., 440 N Baxter St, Covina, CA 91723, USA. When you visit this website, Vercel may process your IP address, browser type, operating system, referrer URL, access time, and pages visited in server log files. This processing is based on our legitimate interest in providing a secure and efficient website (Art. 6(1)(f) GDPR). A data processing agreement is in place with Vercel. Data may be transferred to the United States; Vercel participates in the EU-U.S. Data Privacy Framework.
4. Contact Form
When you submit an inquiry through the contact form on our "Work With Me" page, the data you provide (name, email address, company name, website URL, monthly ad spend, and your message) is transmitted to Formspree Inc. for processing. Formspree acts as a data processor on our behalf.
We use this data solely to respond to your inquiry. The legal basis is Art. 6(1)(b) GDPR (pre-contractual measures) or Art. 6(1)(f) GDPR (legitimate interest in responding to inquiries). Your data is stored for the duration necessary to process your inquiry and is deleted afterwards, unless longer retention is required by law.
For information about Formspree's data handling, see: https://formspree.io/legal/privacy-policy/
5. Cookies and Consent
This website uses a cookie consent banner that appears on your first visit. No non-essential cookies or tracking scripts are loaded until you give explicit consent.
We categorize cookies into three groups:
Necessary cookies: Required for the website to function (e.g., consent preference storage). These are set without consent as they are strictly necessary under § 25(2) TTDSG.
Analytics cookies: Used to understand how visitors interact with the website (Google Analytics 4). These are only set after you consent to the "Analytics" category.
Marketing cookies: Used to measure advertising performance and build audiences (Meta Pixel). These are only set after you consent to the "Marketing" category.
Your consent choice is stored in your browser's localStorage and expires after 6 months, at which point you will be asked again. You can change your preferences at any time by clicking "Cookie Settings" in the website footer.
The legal basis for setting non-essential cookies is your consent under Art. 6(1)(a) GDPR and § 25(1) TTDSG.
6. Google Analytics 4
If you consent to analytics cookies, this website uses Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
GA4 uses cookies to analyze your use of the website. The information generated by the cookie about your use of this website is generally transferred to a Google server in the USA and stored there.
We use GA4 with IP anonymization enabled, meaning your IP address is truncated within the European Union before being transmitted.
Google processes this data on our behalf to evaluate website usage, compile reports, and provide related services. Google may transfer data to the United States; Google participates in the EU-U.S. Data Privacy Framework.
We have integrated Google Consent Mode v2. When you deny analytics consent, Google does not set cookies and does not collect identifiable data. Google may use cookieless modeling to estimate aggregate trends, but no personal data is processed.
The legal basis is your consent under Art. 6(1)(a) GDPR. You can withdraw consent at any time via the "Cookie Settings" link in the footer.
For more information: https://policies.google.com/privacy
7. Meta Pixel (Facebook Pixel)
If you consent to marketing cookies, this website uses the Meta Pixel, a tracking tool provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, Ireland.
The Meta Pixel tracks visitor actions on this website (page views, form submissions) and transmits this data to Meta for the purpose of measuring advertising effectiveness and building audiences for Facebook and Instagram advertising campaigns.
Meta may transfer data to the United States; Meta participates in the EU-U.S. Data Privacy Framework.
The Meta Pixel is loaded only after you give explicit consent to the "Marketing" cookie category. If you do not consent, the Pixel does not load and no data is transmitted to Meta.
The legal basis is your consent under Art. 6(1)(a) GDPR. You can withdraw consent at any time via the "Cookie Settings" link in the footer.
For more information: https://www.facebook.com/privacy/policy/
8. External Links
This website contains links to external websites. We have no control over the content or privacy practices of these external sites and accept no responsibility for them. Please review the privacy policies of any external sites you visit.
9. Your Rights Under GDPR
You have the following rights regarding your personal data:
Right of access (Art. 15 GDPR): You may request information about whether and what personal data we process about you.
Right to rectification (Art. 16 GDPR): You may request correction of inaccurate personal data.
Right to erasure (Art. 17 GDPR): You may request deletion of your personal data, provided there is no legal obligation to retain it.
Right to restriction of processing (Art. 18 GDPR): You may request restriction of processing under certain conditions.
Right to data portability (Art. 20 GDPR): You may request to receive your personal data in a structured, commonly used format.
Right to object (Art. 21 GDPR): You may object to the processing of your personal data based on legitimate interest at any time.
Right to withdraw consent (Art. 7(3) GDPR): You may withdraw any consent given at any time. The withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
To exercise any of these rights, contact: hello@alenich.com
10. Right to Lodge a Complaint
You have the right to lodge a complaint with a supervisory authority. The competent supervisory authority is:
Berliner Beauftragte für Datenschutz und Informationsfreiheit
Alt-Moabit 59-61
10555 Berlin
Germany
https://www.datenschutz-berlin.de
11. Data Retention
Personal data collected through the contact form is retained only as long as necessary to process your inquiry, unless longer retention is required by law (e.g., tax retention obligations of 6 or 10 years under German commercial and tax law).
Analytics data processed by Google Analytics is retained for 14 months (GA4 default setting).
Cookie consent preferences are stored in your browser for 6 months.
12. Changes to This Privacy Policy
We reserve the right to update this privacy policy to reflect changes in our data processing practices or legal requirements. The current version is always available at this URL. The "Last updated" date at the top indicates the most recent revision.