Targeting
Practical guides to Meta ads targeting, lookalike audiences and choosing useful audience signals.
Facebook Retargeting Ads and Meta Catalog Ads: How to Set Them Up in 2026
How I set up Facebook retargeting ads and Meta catalog ads in 2026, from custom audiences and catalog setup to budgets, creative for every stage and the mistakes that waste money.
Facebook Lookalike Audiences in 2026: How to Build Them and When They Still Beat Broad Targeting
How Meta lookalike audiences and custom audiences work in 2026, how I choose the source and size, how to create one step by step, and how to use them inside Advantage+ audience.
Facebook Ads Targeting in 2026: What Still Works After Meta's Targeting Changes
How Facebook and Instagram ads targeting works in 2026, with Advantage+ audience, fewer interests and no detailed exclusions, and the setup I use so the optimization event and creative do the targeting.
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