Meta ads strategy insights from €30M+ in managed spend. Creative testing frameworks, campaign architecture, and scaling tactics.
If your Facebook ads stopped working, the problem is almost always one of 9 specific issues. Diagnostic checklist from a consultant who's audited 50+ accounts after managing €30M+ in Meta ad spend.
Interest targeting matters less than ever. In 2026, your optimization event, your creative, and your campaign structure determine who sees your ads. Here's the new targeting playbook.
Boosted posts optimize for likes. Ads Manager campaigns optimize for sales. The difference in results is 3-5x. Here's why — and when boosting actually makes sense.
Facebook Ads create demand. Google Ads capture it. Real cost comparison, use cases by business type, and a decision framework — from €30M+ in managed Meta ad spend.
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