Strategy
Meta ads strategy insights from $35M+ in managed spend. Creative testing frameworks, campaign architecture, and scaling tactics.
Do You Need a Meta Ads Agency? Costs, Alternatives and an Honest Take From Someone Who Used to Be One
Under $10K a month on Meta ads, a freelance consultant or running ads yourself usually beats an agency. 2026 agency costs and when hiring one makes sense.
Facebook Retargeting Ads and Meta Catalog Ads: How to Set Them Up in 2026
How I set up Facebook retargeting ads and Meta catalog ads in 2026, from custom audiences and catalog setup to budgets, creative for every stage and the mistakes that waste money.
Hook Rate, Hold Rate and Creative Fatigue: How to Read Your Meta Ads Before They Wear Out (2026)
How I use hook rate, hold rate and a few other numbers to spot creative fatigue in Meta ads early, what to check before you blame the creative, and how to refresh without losing what works.
Facebook Ad Funnel: How to Build One That Works in 2026 (With the Numbers)
How I build a Facebook ad funnel in 2026, with a simple three layer structure, the metrics to watch at every stage and a funnel model that shows what you need to hit.
Facebook Ads for Shopify: The 2026 Setup and Scaling Playbook
How I would set up and scale Meta ads for a Shopify store in 2026, from the Facebook & Instagram app and tracking to catalog, campaign structure, budgets and creative.
Meta Andromeda Explained: What It Is, What Changed and Why It's Nothing New
What Meta itself says about Andromeda, what really changed for advertisers since 2024, and why the principles that worked before still decide your results.
Are Meta Ads Worth It for Small Business? Costs & Decision Guide
Meta ads are worth it for a small business when you can acquire a customer for less than they're worth and reinvest the profit, and one calculation tells you.
How to Scale Facebook Ads: Budget, Creative & Profitability
Scale Facebook ads with a plan for acquisition cost, budget changes, creative testing and lead quality. Know when to increase spend, hold or diagnose a problem.
Facebook Ads for Small Business: The $20/day Strategy That Actually Works (2026)
Facebook ads for small business work on $20 a day when three conditions are met. The strategy, the qualification framework and a 90 day roadmap, from $35M+ in Meta ad spend.
Facebook Lookalike Audiences in 2026: How to Build Them and When They Still Beat Broad Targeting
How Meta lookalike audiences and custom audiences work in 2026, how I choose the source and size, how to create one step by step, and how to use them inside Advantage+ audience.
Facebook Ads Audit Checklist: 25 Checks to Find What's Holding Your Meta Ads Back (2026)
My 25 point Facebook and Meta ads audit checklist for 2026, covering your goal, tracking, campaign structure, creative and what happens after the click, plus how to turn the findings into an action plan.
Facebook Ads Not Working? 9 Things to Check Before You Panic
Facebook ads not working or getting clicks without sales? Diagnose tracking, delivery, landing pages, creative and offer fit before making changes.
Facebook Ads Targeting in 2026: What Still Works After Meta's Targeting Changes
How Facebook and Instagram ads targeting works in 2026, with Advantage+ audience, fewer interests and no detailed exclusions, and the setup I use so the optimization event and creative do the targeting.
Facebook Ads vs Boosted Posts in 2026: When Boosting Is Worth It (and When to Use Ads Manager)
Boosting is worth it for reach, messages or a post that already works. For sales and leads, Ads Manager campaigns usually get 3 to 5x better results.
Meta Ads vs Google Ads in 2026: Costs, Differences and Which to Use (Facebook vs Google)
Meta ads create demand and Google ads capture it. A 2026 comparison of costs, conversion rates and use cases, with a simple framework for choosing where to start, from $35M+ in Meta ad spend.
Learn to run your own Facebook and Instagram ads
Zero to Ads is a beginner course for business owners, with personal guidance from Victoria. Work through the lessons and put them into practice in your own business.