Meta ads strategy insights from €30M+ in managed spend. Creative testing frameworks, campaign architecture, and scaling tactics.
Most businesses spending under $5K/month on Meta ads don't need an agency. Here's when to hire one, when a consultant is better, and when to run ads yourself — from €30M+ in managed spend.
Facebook lookalike audiences (Meta Lookalike Audiences) in 2026: how they work post-iOS 14.5, source quality, sizing, exclusions, and creating them. From €30M+ in managed Meta ad spend.
The exact framework I use to audit Facebook Ads accounts: goal performance, three-lens funnel analysis, tracking, structure, and creative. After 100+ audits, 95% of accounts have the same problem.
If your Facebook ads stopped working, the problem is almost always one of 9 specific issues. Diagnostic checklist from a consultant who's audited 50+ accounts after managing €30M+ in Meta ad spend.
Interest targeting matters less than ever. In 2026, your optimization event, your creative, and your campaign structure determine who sees your ads. Here's the new targeting playbook.
Boosted posts optimize for likes. Ads Manager campaigns optimize for sales. The difference in results is 3-5x. Here's why — and when boosting actually makes sense.
Facebook Ads create demand. Google Ads capture it. Real cost comparison, use cases by business type, and a decision framework — from €30M+ in managed Meta ad spend.
Get my free Meta Ads Foundations Training — the system behind €30M+ in results.