Meta ads strategies for Facebook and Instagram. Creative, targeting, and campaign architecture.
The complete step-by-step guide to running Facebook ads yourself. Tracking setup, campaign creation, creative strategy, retargeting, and scaling — from €30M+ in managed Meta ad spend.
Facebook ads cost $5-$50 CPM in 2026, but your real cost depends on creative quality, industry, and conversion rate. Benchmarks, auction mechanics, and a funnel calculator from €30M+ in managed spend.
Facebook Ads create demand. Google Ads capture it. Real cost comparison, use cases by business type, and a decision framework — from €30M+ in managed Meta ad spend.
Get my free Meta Ads Foundations Training — the system behind €30M+ in results.