Meta Ads
Meta ads strategies for Facebook and Instagram. Creative, targeting, and campaign architecture.
How to Run Facebook Ads (Meta Ads) in 2026: The Complete Beginner's Guide
How to run Facebook and Meta ads step by step in 2026: set up tracking, pick your objective and event, launch one simple campaign, then test creative and scale.
How Much Do Facebook Ads Cost in 2026? CPM, CPC and Cost per Lead Benchmarks
Facebook ads cost about $15 CPM, $0.60 per click and $27.39 per lead in 2026. Cited benchmarks by industry, country and daily budget, explained.
Meta Ads vs Google Ads in 2026: Costs, Differences and Which to Use (Facebook vs Google)
Meta ads create demand and Google ads capture it. A 2026 comparison of costs, conversion rates and use cases, with a simple framework for choosing where to start, from $35M+ in Meta ad spend.
Learn to run your own Facebook and Instagram ads
Zero to Ads is a beginner course for business owners, with personal guidance from Victoria. Work through the lessons and put them into practice in your own business.